Produced in conjunction with the Association Education Alliance — a group of more than 25 distribution trade associations of which EASA is a member — Advanced Inside Sales on CD-ROM teaches new skills for greater inside sales effectiveness. These days, more than ever, it is essential to maximize the effectiveness of your inside sales team. In fact, for many if not most EASA members, inside sales and all it encompasses (e.g., customer service follow-up, relationship building, cold-calling, etc.) is becoming more and more critical to profitability. The CD covers: Pricing — Understand front-line pricing and ways to improve it; The Complex Sale — Go behind the simple one-on-one relationship; and Quantifiable Value-Added Selling — Find opportunities for adding value and quantifying it in dollars and cents.
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